GADDAFI ''GREAT MAN-MADE RIVER'' SWISS-MADE COMMEMORATIVE MENS WATCH

Private collection
GADDAFI ''GREAT MAN-MADE RIVER'' SWISS-MADE COMMEMORATIVE MENS WATCH
Private collection

Origin

Tripoli, Libya

Year

1990s-early 2000s

Association

Libyan Arab Jamahiriya under Muammar Gaddafi.

Description

Gold-plated Swiss-made Nivada wristwatch featuring an applied image of Muammar Gaddafi superimposed on the African continent, symbolizing his Pan-African ideology and Libya's role within the African Union. The green map of Africa also references Gaddafi's vision of transforming arid regions through the Great Man-Made River Project (GMMR), his flagship infrastructure programme that pumped fossil groundwater from the Sahara to Libya's coastal cities and agricultural areas. Beyond supplying water, the project was promoted as a means of reclaiming desert land, expanding cultivation, and "greening the desert," making the verdant depiction of Africa on the dial a fitting symbolic motif. Produced most likely during the 1990s or early 2000s, the watch was likely commissioned by the Libyan Arab Jamahiriya as an official presentation piece for members of the armed forces, security services, or other state personnel in recognition of service. Such commemorative gold-plated Swiss watches formed part of the broader gift culture of the Gaddafi era, combining luxury craftsmanship with state symbolism and political messaging.

GADDAFI ''GREAT MAN-MADE RIVER'' SWISS-MADE COMMEMORATIVE MENS WATCH

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550BC is an independent publishing house based in Amsterdam, founded in 2018. Specializing in the complex realities of organized crime and conflict, we explore these subjects through the lens of visual anthropology. Our photo books provide rare, first-person perspectives from within otherwise inaccessible worlds, often created in direct collaboration with those involved. 550BC is also home to a private collection of over 2,000 unique physical items, preserved artifacts from the worlds we document. A selection is presented in our online archive.

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